![]() ![]() If you are smart, you probably wouldn’t try to tackle this keyword. If you look at SERPs, you are instantly going against huge domains with high domain authority. In English, we look up the term “marketing strategies.” We can see that it has a volume of around 40,000 search per month. Here is an example with some keyword research. The English market is very saturated when it comes to content marketing and SERPs. The reason why should see more traffic is because the competition is typically a lot less in other languages. Kinsta saw an 18% boost in organic traffic from implementing a multilingual strategy. It’s easier said than done to launch a lot of languages at once. However, remember that the quality of translation is important too. The result? Within three weeks he saw a 47% increase in overall traffic! Neil Patel, a well-known SEO, ran an experiment on his website by translating his blog into a whopping 82 different languages. You could even do more languages if you want. Take advantage of this awesome strategy to get more traffic and customers! And apart from the traffic increase, we’ve gained new customers from around the world that might not have found us otherwise. The great part of it is, the hard work of creating the content in English was already done. Not only that, but you can have it deliver your content to the native language from which the visitor has their browser set to.Īt Kinsta, we saw an 18% increase in overall organic traffic by translating our blog into 10 different languages. This means you will instantly have a lot more content in search engine result pages (SERPs). Google will crawl your website and start indexing your additional languages as separate content. Let’s say you have the content on your WordPress site translated into Spanish and German. One of the biggest advantages of having additional languages on your site is for SEO. There are a lot of advantages to having a WordPress multilingual site, and depending upon the type of business you have it can be a great way to tap into an additional market.
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